My 4 Rules For Getting Sponsors

By | November 30, 2023

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Chapters:
00:00 – I don’t do unsponsored videos.. here’s why
01:10 – Get free edited content with Sizzle.gg (ad)
02:10 – I have 200,000 subs. Why don’t I have sponsors?
04:46 – Should you work for free?
06:37 – How much time are you spending in the partner lounge.. be honest
07:30 – You’ll hate doing this one. I know I do.
08:44 – How many emails are you sending a day? Probably too many

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Description tags, yo: sponsors, money, ads, partnerships, affiliate, brand deals, brands, companies, income, revenue, youtube, twitch

Thanks For Watching!

#Creator #Sponsors #Revenue


I've got four rules that I live by with Every single sponsorship and these rules Have helped me find new sponsors like Good and healthy sponsors and they've Helped me take some simple one-off Sponsored videos and turn them into Long-term relationships with some of These great companies and I want to tell You early that some of these rules are The opposite of what a lot of people on The internet will tell you and while Sometimes it's not because the advice is Bad you know sometimes what works for me Just doesn't work for you but I think I Have different priorities than a lot of These people and I think doing something Different has helped me a lot because I I don't do non-sponsored videos on this Channel I don't know if you've noticed That I can't I pay an absorbant amount Of money for editors and like I pay my Editors more than the channel makes if I Didn't have sponsors so I have to Sponsor every video this video is Sponsored it's sponsored by sizzle. We'll get to that they're a phenomenal Sponsor I'm so glad to have them here That was one of those companies that Came to me for one video and now 6 Months later we're still doing one to Two videos a month together so obviously I'm super grateful for the sponsors on This channel now let me share some of The things that I do with

You by the way one of the reasons I love Sizzle. is that they provide an awesome Service for gaming creators it's Literally just a free service that helps You grow your following by editing YouTube clips and Tik toks and Highlights and compilations for you Automatically and also at the end of the Sponsor segment they're doing a $25 cash Giveaway so hang out for that but how it Works is use the link in the description You sign up for sizzle. G using your Twitch or your YouTube and then it just Watches your streams finds the best Moments Cuts them up and delivers them To you that's how the whole thing works When you're done streaming you just let It know what stream you want it to look Through and what game you played and It's so smart that it can find kills Head shot knockdowns sniper kills and Victories and then with a single click You share it either horizontal or Vertical content it doesn't matter you Can share it straight to your socials From the site brilliant piece of Technology super easy to use and right Now sizzle. is going to pick two of you That sign up for a free account use the Link in the description down below and They're just going to PayPal you 25 Bucks for anything that you need 25 Bucks for so it's free cash sign up get Some free clips free content to help

Grow your socials and I don't know maybe I'll see your face on Tik Tok because a Sizzle let's talk about sponsors what I Think is probably the number one Misunderstanding when people ask me About sponsors usually the Tweet or Conversation at a convention goes like This hey I have 200,000 subscribers on YouTube how do I get sponsors and that's A fair question but there is something Fundamentally missing from it so let me Share it with you this way I'm I've Never done a gaming mouse sponsorship on This channel now once I'm not opposed to Doing it I've never been offered one and That's for a pretty good reason because Even though we have over 600,000 Subscribers on this channel if I were to Say this is the best gaming mouse this Is the mouse that I use I really doubt You're going to go out and buy it you've Never seen me compete in games and you Never will I am the world's most okayest Gamer I fire up a game I hold my own I've never carried a team before however If your favorite pro player maybe even a Not widely known one maybe he's got 50,000 subscribers says this is the Mouse I use and I refuse to use anything Else every person who follows that guy Is going to use that Mouse numbers Especially subscriber numbers even video View numbers don't equal influence while You're planning all of your content you

Need to be asking yourself what do my Viewers watch me for what do I want them To watch me for what kind of Authority Or lifestyle do I want to procure on my Channel so I can integrate with products It's a lot of pressure on this channel That I know if if I say hey this is my Favorite audio device for Content Creators a lot of you guys are going to Buy it but that's because I studied Audio engineering in college and I let You guys know that in almost every video That's because I make videos on almost Every single audio device that comes out For Content creators and by the way I Want you to know I'm not saying go out And start an educational Channel because That's how you get sponsors in fact I Can't help myself let me give you one Other example of someone the complete Opposite of me Emma Chamberlin I don't Know if you're familiar with Emma Chamberlain but she's a fantastic Vlogger and a lifestyle content creator And absolutely crushes is it I've been Down a couple rabbit holes and as far as I've seen she doesn't give any advice on Anything but in all of her videos she's A huge coffee snob and she makes coffee A massive part of her content and she Shares that with everyone and she not Only got coffee sponsors but she was Able to start her own coffee business She's always wearing interesting clothes

And going out shopping and so she does Fashion events and gets paid stupid Amounts of money for it so take some Inventory on this what parts of your Life are deeply integrated into what you Do every day and can you make that a Part of your content little secret here There's a reason I put my dumbbells in This room and I have my guitars over Here both of which I use every day and I've done a fender brand deal before be Constantly asking yourself what is your Influence and what does your audience Listen to you for and if you can't think Of anything do some brainstorming share Yourself a little bit more rule number Two story time for you twitchcon Paris This past July June July I think it was July I can't remember I was sponsored by Elgato to go to this trip and part of That contract meant that I would do a 2-hour meet and greet at their Booth Funny enough at the time I was not a Twitch partner and if you're part of my Stream uh you know why but essentially I Could not leave the floor to go to the Partner Lounge so after I spent a good Couple hours of the first day going and Visiting just about every single booth On the floor and getting to know Everyone there I spent a lot of the rest Of my time at the Elgato booth and I'm In a very fortunate situation where a Lot of people watch my videos and want

To come up and get to know me and even Though they only paid me for 2 hours of Meet and greet I want to say I probably Gave Elgato over the course of those two Days Twitchcon 13 hours of meet and greet at One point an employee asked me if I Wanted to get away and sit like in their Little enclosed Lounge area at the back Of their Booth I said nah it's I Probably didn't say that exact thing n But I flew all the way out to Paris and There are people here in Paris that Wanted to meet me and I'm not going to Have much of another chance to meet him So I spent a lot of time meeting people At the Elgato booth and because of that The next twitchcon in Vegas when I tweet Tweeted out my meet and greet I got a Tweet like this from an Elgato employee It was a really nice tweet and on top of That anytime I work with Elgato they Treat me really well because they know I Do more than they ask me to do and this Is one of those ones that I feel like a Lot of people tell you not to do there's A there's a big narrative right now Saying know your worth and don't do any More than that worth and while there's Certainly a time and a place to say nope You pay me to do this that is all I'm Going to do if you're working with a Company that has shown that they're open To building a relationship with you

Please go above and Beyond do things They didn't ask you to do show them that You are a Creator worth investing in Rarely has that come back to bite me Let's go on to number three one of the Mistakes I see a lot at Creator Conventions especially twitchcon where There's a partner Lounge is you see Partners that spend their entire time up In the partner lounge and I get it You're trying to network you're trying To meet other people with similar siiz Audiences so that you can work with Later this last twitchcon was 3 days Long and I think I spent a total of 2 Hours in the partner Lounge the rest of The time I was walking the floor meeting Every single brand meeting every single Person and I'm not saying every single One of them will turn into a sponsorship Or every person you meet on the floor is Someone that will turn into a great Collaboration but some of them are I've Spent time at booths with brands that I Didn't know about and then they sent me An email later wanting to sponsor a Video and I looked into their product And it was super awesome it's very easy When you first start growing to start Feeling a little bit of importance and Start spending more time in exclusive Areas but I can promise you you spend a Little extra time in the trenches with Everyone else people notice and Rule

Number Four and this is probably the Hardest one because it involves Sacrificing some serious short-term Success for potential long-term success Instead I have to say no to sponsors That I don't want to say no to i' I have To do it multiple times a month just Last month there was an email asking me To review a product and I think my agent Hates it when I mention specific numbers But like they were offering between 10 And $20,000 other creators had given Positive reviews of this thing but then I watched the non-sponsored reviews And this product was not what my Audience needed it was not the best bang For their Buck it wasn't a terrible Product but I couldn't do it and I had To say no now I know I'm in a fortunate Circumstance where I have the ability to Say no to that and I I'm not judging Anyone else for saying yes but I think That one of the reasons you guys enjoy Listening to me which I'm so grateful For by the way thank you for listening To me and why this channel has any kind Of influence is because maintaining the Integrity is costly in the short term But it pays itself back in the long term And I don't have to hate myself that's Nice too I cannot stress enough that Maintaining your integrity not only Helps you as a person but it will also Help your channel and you know what I

Got a bonus for you one last little Thing that I remembered while filming This that I see a lot of people say on The internet and I can't agree with when I hear people give sponsorship advice One of the main things they say is I Email 100 companies a day and sure 99% Of them say no but that one 1% says yes And that's all that Matters don't do that if you're at a Point in your career where 99% of Companies are going to say no you're not Ready for sponsors yet and that's okay That is so much time and bandwidth that Could be spent working on your content Improving your skills learning something New I've been a full-time content Creator for almost 10 years now and from The beginning of my career until now I Think I've reached out to a total of Five companies focus on Improvement Focus on your content focus on your Creative every single day the sponsors Will eventually come to you anyway those Are my rules and look if you liked the Rules please hit the like button down Below and subscribe to the channel if You haven't yet and if you have any Thoughts any things you disagree with or Agree with leave them in the comments Down below if your brain is empty and You have zero thoughts like mine half The time just leave your favorite emoji Top emoji on your recent emojis list

Right now you know for the engagement Thank you for that and as always happy Streaming [Music]